2024 · Music video

Usher — USHER, Pheelz - Ruin

Listen to COMING HOME from the multi-platinum Grammy Award winning global entertainment icon here: https://ushermusic.lnk.to/COMINGHOME Multi-Platinum GRAMMY Award winning global superstar USHER’s Afrobeats & Amapiano-infused R&B track “Ruin” produced by and featuring Pheelz is his latest release leading up to his highly anticipated ninth studio album, COMING HOME, out on February 9th. The music video for “Ruin” is a creative reunion between USHER and Dave Meyers who also directed the videos for “U Remind Me” and “Risk It All”. Shot entirely on iPhone 15 Pro, it uses home as the allegory for love as USHER explores different meanings of it through a number of scenes throughout.  USHER will headline the Apple Music Super Bowl LVIII Halftime Show in Las Vegas on Sunday, February 11th. Follow USHER  TikTok - https://www.tiktok.com/@usher Instagram - https://www.instagram.com/usher/ Twitter - https://twitter.com/usher Facebook - https://www.facebook.com/usher Youtube - https://www.youtube.com/usher Lyrics: Yeah, you broke me and took your time with it Yeah, you gave me all these memories that I regret All I can do is congratulate 'cause you Ruin me for everybody Yeah, you ruin me for everybody Wake up in the morning a different girl be on my line Constantly be calling everyday I still decline See, this exactly what you did You ruin me for everybody You ruin me for everybody Bye bye Good riddance for the last time Say you can try, try Maybe get it right next time Different timeline Maybe then you could be mine Ruin me for everybody You ruin me for everybody Babylon tricks way you put upon me 'Cause back then I was very lonely I still am, I’m just trying to find peace every day My heart is on holiday Still gives me sleepless nights Sometimes I wonder how it happened all of a sudden You ruin me for everybody I wake up in the morning Different girls be on my line Constantly be calling me, I just don’t reply See, this exactly what you did You ruin me for everybody You ruin me for everybody Bye bye Good riddance for the last time Say you can try, try Maybe get it right next time Different timeline Maybe then you could be mine Ruin me for everybody You ruin me for everybody Bye bye Good riddance for the last time Say you can try, try Maybe get it right next time Different timeline Maybe then you could be mine Ruin me for everybody You ruin me for everybody Music Video Credits:  directed by: dave meyers production company: freenjoy director rep: lark creative produced by: nathan scherrer label producer: alexa dedlow director of photography: scott cunningham production designer: nucalifornia choreographer: galen hooks prod manager: paul lee editor: carlos font clos at cabin edit edit producer: whitcomb johnson color: stefan sonnenfeld at company3 color producer: blake rice vfx supervisors: przemek drosik & christophe-olivier dupuis vfx producers: gosia herman & phlippe lépine vfx by foreign xchange & buf montreal Artwork by: REWA, Emily Manwaring, and Ikechukwa Amos Christian Janaina Tschäpe Artwork courtesy of the artist & Sean Kelly, New York/Los Angeles #USHER #Ruin #COMINGHOME Music video shot on iPhone 15 Pro in collaboration with Apple. #shotoniphone #ShotoniPhone15Pro #ShotoniPhone #iPhone15Pro #iPhone http://vevo.ly/9OaMRG